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c. On the Gov. Solar Page we have: 2 Video Case Studies – One for a County, another for a Water District 3 government related case studies 3 PDFs – 1 for their Roof mount Product, 1 for their Ground mount product, and One sales flyer for Government community solutions.

Is a lead gen provider going to match this much marketing investment in content specific to your brand and clients? No. Is this a lot of work? Yes and no. Is the investment worth it? Absolutely. However we can save considerable time by reverse engineering what our competitors are already doing, and improving upon it with our own editorial production system and a clear path for their placement and distribution.

It’s as simple as having a process in place for developing similar content unique to your firm, and having a clear path forward for ranking and distributing this content to attract leads. This is a client of ours who put together some really nice testimonials videos from their Church clients.

We can go on and on and delve much further into each channel. But hopefully you understand part of our process, and how we’re able to leverage more out of each traffic source to drive and nurture in-bound leads while standing apart from the competition. Schedule a Call with Doug.

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In today’s marketing world, the reality is that your leads will typically come from a wide variety of sources. For healthy solar businesses, the lead mix is diverse and no one or two channels dominate. A typical business should have about 15-20 different sources of leads, not one of which represents more than 20% of overall lead volume.

The other side of outsourcing your leads is that you are ultimately dependent on some third party for a fundamental driver of your revenue. That can work, but what happens when the quality of leads from that source declines? Or when the third party jacks up the price? In models where you hand over control of your website to a third-party lead generator, there is inevitable conflict over who gets credit for leads.

In the era of Google “not provided” organic data (Google hides the majority of organic keyword data from users), Ad, Words performance is the core source of which specific keywords are converting at what price. This provides the essential insights that guide your focus on content and organic lead generation.

Once you identify a particular message or call-to-action that drives stronger performance, those improvements can be rolled out and tested in other marketing or advertising channels. An example here would be “solar panels” vs. “solar contractor.” Although click thru rate (CTR) and conversion rate (CR) are similar for the two, overall volume and competition levels for “solar panels” are greater than for “solar contractor.” Click thru rate is the rate at which a user clicks on the ad and conversion rate is the average number of conversions per ad click (as a percentage).

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Most lead generation approaches work on a fixed cost—anywhere from $300 to $2000 per lead, some of which might even be non-exclusive, being sold to three or sometimes more companies. Exclusive Solar Leads. This flat approach means that improvements over time go in the pocket of the lead gen company, not you (https://profiles.delphiforums.com/n/pfx/profile.aspx?webtag=dfpprofile000&userId=1891170580). The reality, in a well-managed marketing campaign, is that your cost per lead (CPL) should improve over time.

Done effectively, with weekly optimizations, you can improve your CPLs over time. Local search marketing firms like Reach, Local and Yodle insist on creating a duplicate website in order to be able to track the leads they generate. Honestly, this is just lazy, and it hurts your company’s standing on the web because you split your web presence (Clean Energy Group).



Canvassing door to door has been the staple diet of solar leads. Now everyone’s doing it. Some communities in California and other aggressive solar states have three or more teams walking the same neighborhoods every day. Are these leads bad? Not necessarily, but on the quality spectrum of leads, one that is generated by such an aggressive and competitive approach is certainly suspect.

The average cost of a non-exclusive solar lead varies widely by state and ranges from $300 to $2,000. Is that a quality lead? You tell me, but mostly likely, heck no! Cost per acquisition varies widely depending on the lead source. Cost per acquisition (CPA) or the customer acquisition cost—a measure of the full cost of a completed job—is what really matters. https://cpmlink.net/XFSGAQ.

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Self-generated leads are inherently “exclusive” and some channels — like paid search ads—produce customers that have clear buying intent. Someone who clicks an ad and calls you wants to buy. You can expect a much lower CPA. So when you think about what you may be paying for leads, make sure to follow the math all the way through.

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Otherwise, your business won’t survive. We won’t deny that lead generation is one of the most complicated tasks for every business, but it is crucial for making a profit by establishing a healthy sales pipeline. If figuring out the right strategies for generating quality leads have left you perplexed, this guide is well worth a read.

So, let’s dive in to generate solar leads, shall we? For any business owner, capturing the audiences’ interest in their products or services and convincing them to make a purchase is no check out here easy task. As most of them aren’t sure about the right ways to reach their potential buyer, they resort to buying solar leads to boost sales.

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